Gaga 101 – The Facts.
Online Stats for (2019-2020) are totally Gaga
If your business is not already online, you’re either hiding under a rock or looking forward to retiring soon. Even before the pandemic of 2019 began, the transition to having an online presence was well underway for most people.
Let’s take a look at the last two years, online statistics beginning in 2019:
- In Jan of 2019, of a total population of 7.676 Billion, 56% live in Urbanisation.
- 5.112 Billion are unique mobile users, equating to a 67% penetration of the population.
- 4.388 Billion are internet users, equating to a 57% penetration of the population.
- 3.484 billion are active social media users, equating to a 45% penetration of the population.
Now let us look at 2020:
- In Jan of 2020, of a total population of 7.75 Billion, 55% live in Urbanisation.
- 5.19 Billion are unique mobile users, equating to a 67% penetration of the population.
- 4.54 Billion are internet users, equating to a 59% penetration of the population.
- 3.80 billion are active social media users, equating to a 49% penetration of the population.
The figures are staggering when you consider that the average user now spends six hours and forty-three minutes, every day, connected online. Assuming each person sleeps around 8 hours a day, it means most people are spending 40% of their waking lives online.
Mobile, now, accounts for over half of the time spent online, so it’s not enough to just “make a website” and hope for the best. The days of building a website, stuffing keywords, and doing a bit of ‘marketing’ to reach an audience are long gone.
Social Media, Apps, and Gaming are huge consumers of our online time, with reaching consumers being more complex than ever. We are social creatures, and stats show this trend.
“Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!”
Brian Tracy, author and motivational speaker
Did you know the average smartphone user spends around 3.7 hrs daily on the phone, with around half of it spent in social and communication apps?
If you want to reach your audience, you’re going to need a different marketing approach than you had a few years ago. Times and technology have moved on, yet many companies are offering the same tired approach to online development and marketing.
Moving into 2021 any business that wants to be found and remain relevant need to be thinking about combinations of, Apps, Video, Voice Search, AI tech, and quality interactive content combined with superb UI, UX. Content needs to be engaging, to the point, and offer value to the end-user.
Online users are increasingly faced with a barrage of advertising with users developing ‘banner blindness’, at least that was the term coined in the 90s. Users subconsciously filter out advertising and anything that looks remotely spammy, so to reach these users, marketers have had to become smarter in their approach to connecting with market segments.
It’s time to wake up and smell the coffee, or get left behind.
Hungry for more…..